Be seen in China

Your property is
well known here.
What about in China?

Chinese travellers plan, book and review on five apps that have nothing to do with Instagram or Google. If your hotel only shows up on the Western ones, those guests have not rejected you. They have simply never heard of you. We measure how big that gap is against two competitors you pick, then help you close it.

Request your free audit → How we work
  • 小红书RedNoteCheck
  • 抖音DouyinDiscover
  • 微信WeChatTrust
  • 携程CtripBook
  • 大众点评DianpingReview
US$254B Chinese outbound travel spend in 2025 (China Trading Desk)
9% of Dubai's 19.6 million visitors last year came from North East and South East Asia
51% Dubai luxury hotel occupancy, first half of 2026 (Cavendish Maxwell, STR)
824K Chinese visitors to Dubai in 2024, up 31% on 2023 (Dubai DET)

The free audit

Within a week, you get three things.

  • 01Your China Visibility Index score out of 100, set against two competitors you choose.
  • 02A walk through the route a Chinese guest takes to book you, showing where you drop out of sight.
  • 03A one-page plan of what to fix first. It is yours to keep, whether or not we work together.
Request your free audit → How the Index is measured

Chinese guests pick their hotel before they ever open a booking app.

CHINESE VISITORS TO DUBAI (DET, 2019 TO 2024)

2019989K
2022177K
2023620K
2024824K +31%
2026?

Dubai had a record 19.6 million visitors in 2025, but Chinese arrivals were still below 2019, and 2026 has been harder. When long-haul demand comes back, the hotels already in the feed will fill first.

HOLDING YOUR RATE

Top-end UAE hotels have held their rates. What they are short of is long-haul guests willing to pay them. Chinese leisure travellers lean on what they have seen, and who recommended it, more than on price. China Trading Desk forecasts that US$85 billion of their 2026 spend will go on hotels.

What that could mean for a 300-key property:

1,000extra room nights a year
About 1 ptof occupancy
About AED 1.5mroom revenue, before channel costs

Every booking is tracked through a dedicated rate plan or promo code on your existing Trip.com connectivity, reconciled against your PMS.

The Pudong skyline in Shanghai in evening light

Shanghai, Pudong

Next winter's shortlist is being written here.

On a phone, in RedNote, between meetings. If your hotel isn't in the feed, the choice gets made without it.

What we actually do.

Three things, and they only work together. People have to find you, be able to book you, and have something to say afterwards. Everything is written in Mandarin by native writers and stays inside your brand guidelines.

01

Presence and content

We set up and verify your accounts on RedNote, Douyin and WeChat, and Chinese writers run them. Creators come to the property and film, timed to the four big holidays.

02

Bookings

We tidy up your Ctrip and Dianping listings, build up reviews, and set up a campaign page or dedicated rate, so interest turns into a booking you can trace.

03

Guests and reporting

We encourage guests to post and review. You get a weekly report on reach, saves and bookings, and a fresh audit every quarter against your baseline.

Chinese travellers trust other travellers.

So we find creators who suit your guests, bring them to the property, and have them film for RedNote and Douyin in the weeks before the big holidays. Every collaboration is disclosed and follows platform rules.

A table laid for two on a desert dune in the UAE at dusk

Every post has a way to book, so every booking can be counted.

The five apps that matter.

Instagram, Google, TripAdvisor and YouTube do not load in mainland China. These five take their place, and the audit checks all of them.

  1. Discovered

    Douyin 抖音

    Short video, reach

  2. Checked

    RedNote 小红书

    Travel research

  3. Trusted

    WeChat 微信

    Direct relationship

  4. Booked

    Ctrip 携程

    Where rooms sell

  5. Reviewed

    Dianping 大众点评

    Local reviews

What each platform does
Douyin 抖音
Short video. Where reach comes from, and increasingly bookings.
RedNote 小红书
Lifestyle and discovery. Where affluent travellers do their homework.
WeChat 微信
Memberships, direct bookings and the longer brand story.
Ctrip 携程
Travel booking. Your rating, reviews and campaign page decide the room night.
Dianping 大众点评
Reviews of restaurants, spas and activities. Recent reviews and replies are checked first.

Start with the audit, then decide.

Pilots start from AED 90,000 for one property and one holiday window. Creator budgets pass through at cost. We confirm the price after the audit.

Audit

FreeOne week

  • China Visibility Index against two competitors
  • Booking-journey walk-through
  • A one-page plan, yours to keep
Request your free audit

The usual next step

Pilot

90 daysOne property, one holiday window

  • Creator content produced on site
  • RedNote and Douyin presence by Chinese writers
  • A dedicated rate plan on your existing Trip.com connectivity, so nothing changes on parity
  • Fixed fee plus a capped share of tracked revenue above baseline

Programme

OngoingAcross a group or a destination

  • Always-on presence across your properties
  • Creator calendar built around the four windows
  • Monthly reporting and quarterly re-audit

Who it is for

HotelsAttractions, destinations and restaurants too

  • Luxury and upper-upscale hotel groups
  • Ticketed attractions and landmarks
  • Tourism boards and destination brands
  • Restaurant groups

Budgets are agreed up front and passed through at cost, with our handling margin stated. Every campaign is disclosed and follows platform rules, Chinese advertising law and UAE advertiser permit requirements.

Led from Dubai, with time spent in China.

Started by a Dubai-based executive who lived and worked in China, then spent six years in senior commercial roles in the Gulf, running brand partnerships and live events for Chinese-owned businesses. Content is produced in China by native Mandarin writers and creator managers, and directed from Dubai.

We start with a number, not a proposal, and it is a number your own team can check and repeat.

Part of our fee depends on bookings that both of us can see. Creator budgets are passed on at cost.

We take one property at a time, and we work alongside your China team and your destination body, not in place of them.

You meet the founder in the first conversation, and the same person stays on your account.

A tented picnic set up on the dunes outside Dubai at dusk

Chinese New Year is on 6 February, so your content needs to be live by mid-December. The audit takes a week.

The platforms favour accounts that have been active for a while, so the earlier you start, the better.

Request your free audit →
Request your free audit