/* ============================================
   YooYoo Media — Design Tokens
   Ink navy dominant, warm bronze-gold accent,
   rice-cream content sections, seal-red signature.
   ============================================ */

@import url('https://fonts.googleapis.com/css2?family=Cormorant+Garamond:ital,wght@0,500;0,600;0,700;1,500;1,600&family=Manrope:wght@400;500;600;700;800&family=Space+Mono:wght@400;700&display=swap');

:root{
  /* color */
  --ink:        #10151C;
  --ink-2:      #171E28;
  --ink-3:      #1F2733;
  --gold:       #C9A15F;
  --gold-soft:  #E4CFA0;
  --cream:      #F3EEE3;
  --cream-2:    #EAE2D2;
  --charcoal:   #2A2822;
  --seal:       #B23A2E;
  --seal-dark:  #8C2C22;
  --paper-text: #4A463D;
  --off-white:  #FAF7EF;
  --line-on-ink:   rgba(228, 207, 160, 0.18);
  --line-on-cream: rgba(42, 40, 34, 0.14);

  /* type */
  --f-display: 'Cormorant Garamond', ui-serif, Georgia, serif;
  --f-body:    'Manrope', ui-sans-serif, system-ui, sans-serif;
  --f-mono:    'Space Mono', ui-monospace, monospace;

  /* scale */
  --container: 1180px;
  --radius: 2px;
}

*, *::before, *::after{ box-sizing: border-box; }
html{ scroll-behavior: smooth; }
body{
  margin:0;
  font-family: var(--f-body);
  background: var(--cream);
  color: var(--charcoal);
  -webkit-font-smoothing: antialiased;
  line-height: 1.5;
}
img{ max-width:100%; display:block; }
a{ color: inherit; text-decoration: none; }
ul{ list-style:none; margin:0; padding:0; }
h1,h2,h3,h4{ font-family: var(--f-display); font-weight: 600; margin: 0; letter-spacing: 0; }
p{ margin:0; }
button{ font-family: inherit; cursor:pointer; }

.wrap, .container{
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 32px;
}

/* focus visibility */
a:focus-visible, button:focus-visible, input:focus-visible, textarea:focus-visible{
  outline: 2px solid var(--gold);
  outline-offset: 3px;
}

@media (prefers-reduced-motion: reduce){
  *{ animation-duration: 0.01ms !important; animation-iteration-count: 1 !important; transition-duration: 0.01ms !important; scroll-behavior: auto !important; }
}

/* ---------- eyebrow / label ---------- */
.eyebrow{
  font-family: var(--f-mono);
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--gold);
  display:flex;
  align-items:center;
  gap: 10px;
}
.eyebrow::before{
  content:'';
  width: 22px;
  height: 1px;
  background: var(--gold);
  display:inline-block;
}
.eyebrow.on-cream{ color: var(--seal); }
.eyebrow.on-cream::before{ background: var(--seal); }

/* ---------- nav ---------- */
.site-nav{
  position: sticky;
  top:0;
  z-index: 100;
  background: rgba(16,21,28,0.92);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line-on-ink);
}
.site-nav .wrap{
  display:flex;
  align-items:center;
  justify-content: space-between;
  height: 76px;
}
.brand{
  font-family: var(--f-display);
  font-size: 21px;
  color: var(--off-white);
  display:flex;
  align-items:center;
  gap:10px;
  font-weight: 500;
}
.brand .mark{
  width: 30px; height: 30px;
  flex-shrink:0;
  display:block;
}
.nav-links{
  display:flex;
  gap: 40px;
  font-size: 14px;
  color: var(--off-white);
}
.nav-links a{
  position:relative;
  padding: 4px 0;
  opacity: 0.82;
  transition: opacity .2s ease;
}
.nav-links a:hover{ opacity: 1; }
.nav-links a.active{ opacity: 1; color: var(--gold-soft); }
.nav-cta{
  border: 1px solid var(--gold);
  color: var(--gold-soft);
  padding: 10px 20px;
  font-size: 13px;
  letter-spacing: 0.03em;
  border-radius: var(--radius);
  transition: background .2s ease, color .2s ease;
  white-space: nowrap;
}
.nav-cta:hover{ background: var(--gold); color: var(--ink); }
.nav-toggle{ display:none; }

@media (max-width: 860px){
  .nav-links{ display:none; }
  .brand{ white-space: nowrap; }
  .brand{ white-space: nowrap; }
  .nav-toggle{
    display:block;
    background:none; border:none; color: var(--off-white);
    font-size: 24px; line-height:1;
  }
}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;
  align-items:center;
  gap: 10px;
  padding: 15px 28px;
  font-size: 14px;
  letter-spacing: 0.02em;
  border-radius: var(--radius);
  border: 1px solid transparent;
  transition: transform .2s ease, background .2s ease, color .2s ease, border-color .2s ease;
}
.btn-gold{
  background: var(--gold);
  color: var(--ink);
  font-weight: 600;
}
.btn-gold:hover{ background: var(--gold-soft); transform: translateY(-1px); }
.btn-outline-ink{
  border-color: rgba(250,247,239,0.35);
  color: var(--off-white);
}
.btn-outline-ink:hover{ border-color: var(--gold); color: var(--gold-soft); }
.btn-outline-charcoal{
  border-color: rgba(42,40,34,0.3);
  color: var(--charcoal);
}
.btn-outline-charcoal:hover{ border-color: var(--seal); color: var(--seal); }
.btn-arrow{ transition: transform .2s ease; }
.btn:hover .btn-arrow{ transform: translateX(3px); }

/* ---------- footer ---------- */
.site-footer{
  background: var(--ink);
  color: rgba(250,247,239,0.6);
  padding: 64px 0 32px;
  border-top: 1px solid var(--line-on-ink);
}
.footer-top{
  display:flex;
  justify-content: space-between;
  gap: 40px;
  padding-bottom: 40px;
  border-bottom: 1px solid var(--line-on-ink);
  flex-wrap: wrap;
}
.footer-brand .brand{ margin-bottom: 14px; }
.footer-brand p{ max-width: 320px; font-size: 14px; line-height: 1.7; }
.footer-cols{ display:flex; gap: 64px; flex-wrap: wrap; }
.footer-col h4{
  font-family: var(--f-mono);
  font-size: 12px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--gold-soft);
  margin-bottom: 16px;
  font-weight: 400;
}
.footer-col a, .footer-col p{
  display:block;
  font-size: 14px;
  color: rgba(250,247,239,0.7);
  margin-bottom: 10px;
  transition: color .2s ease;
}
.footer-col a:hover{ color: var(--gold-soft); }
.footer-bottom{
  display:flex;
  justify-content: space-between;
  padding-top: 28px;
  font-size: 12px;
  color: rgba(250,247,239,0.4);
  flex-wrap: wrap;
  gap: 12px;
}

/* ---------- seal stamp signature element ---------- */
.seal{
  position: relative;
  width: 84px; height: 84px;
  border-radius: 50%;
  border: 1.5px solid var(--seal);
  display:flex;
  align-items:center;
  justify-content:center;
  flex-shrink:0;
  transform: rotate(-8deg);
}
.seal::before{
  content:'';
  position:absolute;
  inset: 6px;
  border-radius:50%;
  border: 1px solid var(--seal);
  opacity: 0.55;
}
.seal .seal-text{
  font-family: var(--f-mono);
  font-size: 9px;
  letter-spacing: 0.08em;
  color: var(--seal);
  text-align:center;
  line-height:1.3;
  text-transform: uppercase;
}

/* generic section spacing */
.section{ padding: 120px 0; }
.section-tight{ padding: 80px 0; }
@media (max-width: 720px){
  .section{ padding: 80px 0; }
  .section-tight{ padding: 56px 0; }
  .wrap{ padding: 0 20px; }
}

.section-head{
  max-width: 640px;
  margin-bottom: 56px;
}
.section-head h2{
  font-size: clamp(32px, 4vw, 46px);
  margin-top: 16px;
  line-height: 1.15;
}
.section-head p{
  margin-top: 18px;
  font-size: 17px;
  color: var(--paper-text);
  line-height: 1.7;
}
.on-ink .section-head p{ color: rgba(250,247,239,0.72); }
.on-ink .section-head h2{ color: var(--off-white); }

.on-ink{ background: var(--ink); color: var(--off-white); }

/* reveal-on-scroll */
.reveal{
  opacity: 0;
  transform: translateY(18px);
  transition: opacity .7s ease, transform .7s ease;
}
.reveal.is-visible{ opacity:1; transform: translateY(0); }

/* ============================================
   HOMEPAGE SECTIONS
   ============================================ */

/* ---- hero ---- */
.hero{
  position: relative;
  background: var(--ink);
  color: var(--off-white);
  overflow: hidden;
  padding: 120px 0 90px;
}
.hero-skyline{
  position: absolute;
  inset: auto 0 0 0;
  height: 60%;
  opacity: 0.9;
  pointer-events: none;
}
.hero-skyline svg{ width: 100%; height: 100%; display:block; }
.hero-inner{
  position: relative;
  z-index: 2;
  display:flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: 40px;
}
.hero-copy{ max-width: 660px; }
.hero-copy h1{
  font-size: clamp(44px, 5.8vw, 72px);
  line-height: 1.08;
  margin-top: 20px;
  color: var(--off-white);
}
.hero-copy h1 .fade{ color: var(--gold-soft); font-style: italic; }
.hero-sub{
  margin-top: 26px;
  font-size: 18px;
  line-height: 1.7;
  color: rgba(250,247,239,0.72);
  max-width: 560px;
}
.hero-actions{
  margin-top: 40px;
  display:flex;
  gap: 16px;
  flex-wrap: wrap;
}
.hero-seal{ margin-top: 24px; flex-shrink: 0; display:flex; flex-direction:column; align-items:flex-end; gap: 36px; }
.seal.seal-hero{ width: 200px; height: 200px; border-width: 2px; }
.seal.seal-hero::before{ inset: 12px; }
.seal.seal-hero .seal-text{ font-size: 19px; letter-spacing: 0.14em; line-height: 1.35; }
.hero-platforms{ list-style:none; margin:0; padding:0; display:flex; flex-direction:column; gap: 10px; text-align:right; }
.hero-platforms li{ font-family: var(--f-mono); font-size: 12px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--gold); }
.hero-platforms li{ display:flex; align-items:center; justify-content:flex-end; gap: 12px; }
.pmark{ font-style: normal; font-family: var(--f-body); font-weight: 600; font-size: 12px; letter-spacing: 0; text-transform: none; color: var(--pt, #fff); background: var(--pc); border-radius: 6px; padding: 4px 8px; min-width: 44px; text-align:center; line-height: 1.2; }
@media (max-width: 860px){
  .hero-inner{ flex-direction: column; }
  .hero-seal{ margin-top: 0; align-items:flex-start; }
  .hero-platforms{ text-align:left; }
  .hero-platforms li{ justify-content:flex-start; }
  .seal.seal-hero{ width: 140px; height: 140px; }
  .seal.seal-hero .seal-text{ font-size: 14px; }
}

/* ---- stat strip ---- */
.stat-strip{
  background: var(--ink-2);
  border-top: 1px solid var(--line-on-ink);
  border-bottom: 1px solid var(--line-on-ink);
  padding: 48px 0;
}
.stat-strip-inner{
  display:grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 32px;
}
.stat{ display:flex; flex-direction: column; gap: 8px; }
.stat-num{
  font-family: var(--f-display);
  font-size: 34px;
  color: var(--gold-soft);
}
.stat-label{
  font-size: 13px;
  color: rgba(250,247,239,0.6);
  line-height: 1.5;
}
@media (max-width: 860px){
  .stat-strip-inner{ grid-template-columns: repeat(2, 1fr); }
}

/* ---- problem ---- */
.problem-grid{
  display:grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 60px;
}
.problem-text p{
  font-size: 16.5px;
  color: var(--paper-text);
  line-height: 1.8;
  margin-bottom: 18px;
}
@media (max-width: 860px){
  .problem-grid{ grid-template-columns: 1fr; }
}

/* ---- services ---- */
.services-grid{
  display:grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}
.service-card{
  background: var(--ink-2);
  border: 1px solid var(--line-on-ink);
  padding: 40px 32px;
  border-radius: var(--radius);
  transition: border-color .25s ease, transform .25s ease;
}
.service-card:hover{ border-color: var(--gold); transform: translateY(-4px); }
.service-index{
  font-family: var(--f-mono);
  color: var(--gold);
  font-size: 13px;
  letter-spacing: 0.1em;
}
.service-card h3{
  color: var(--off-white);
  font-size: 22px;
  margin-top: 18px;
  margin-bottom: 14px;
}
.service-card p{
  font-size: 15px;
  color: rgba(250,247,239,0.68);
  line-height: 1.7;
}
@media (max-width: 860px){
  .services-grid{ grid-template-columns: 1fr; }
}

/* ---- proof / case studies ---- */
.proof-grid{
  display:grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}
.proof-card{
  position: relative;
  background: var(--off-white);
  border: 1px solid var(--line-on-cream);
  padding: 36px 30px 30px;
  border-radius: var(--radius);
  display:flex;
  flex-direction: column;
  height: 100%;
  transition: transform .25s ease, box-shadow .25s ease;
}
.proof-card:hover{ transform: translateY(-4px); box-shadow: 0 18px 40px rgba(42,40,34,0.12); }
.proof-stamp{
  position: absolute;
  top: 24px;
  right: 24px;
}
.seal.small{ width: 58px; height: 58px; }
.seal.small .seal-text{ font-size: 7px; }
.proof-card h3{
  font-size: 23px;
  margin-top: 10px;
  margin-bottom: 12px;
  max-width: 100%;
  min-height: 2.6em;
}
.proof-card > p{
  font-size: 14.5px;
  color: var(--paper-text);
  line-height: 1.6;
  margin-bottom: 22px;
  flex: 1;
}
.proof-stats{
  border-top: 1px solid var(--line-on-cream);
  padding-top: 18px;
  display:flex;
  flex-direction: column;
  gap: 8px;
}
.proof-stats li{
  font-size: 13.5px;
  color: var(--paper-text);
}
.proof-stats strong{
  font-family: var(--f-mono);
  color: var(--seal);
  margin-right: 6px;
}
@media (max-width: 860px){
  .proof-grid{ grid-template-columns: 1fr; }
}

/* ---- platforms ---- */
.platform-grid{
  display:grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 24px;
}
.platform-card{
  border-top: 2px solid var(--gold);
  padding-top: 22px;
}
.platform-card h4{
  color: var(--off-white);
  font-size: 20px;
  display:flex;
  align-items: baseline;
  gap: 10px;
}
.platform-card h4 span{
  font-family: var(--f-body);
  font-size: 14px;
  color: rgba(250,247,239,0.45);
  font-weight: 500;
}
.platform-role{
  font-family: var(--f-mono);
  font-size: 12px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--gold-soft);
  margin-top: 8px;
}
.platform-card > p:last-child{
  font-size: 14.5px;
  color: rgba(250,247,239,0.65);
  margin-top: 12px;
  line-height: 1.6;
}
@media (max-width: 860px){
  .platform-grid{ grid-template-columns: 1fr 1fr; }
}
@media (max-width: 520px){
  .platform-grid{ grid-template-columns: 1fr; }
}

/* ---- pricing ---- */
.pricing-grid{
  display:grid;
  grid-template-columns: repeat(3, 1fr);
}
.pricing-grid.four{
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
  gap: 28px;
  align-items: stretch;
}
.pricing-card{
  position: relative;
  background: var(--off-white);
  border: 1px solid var(--line-on-cream);
  border-radius: var(--radius);
  padding: 56px 32px 40px;
  display:flex;
  flex-direction: column;
  height: 100%;
}
.pricing-card.featured{
  background: var(--ink);
  border-color: var(--gold);
  color: var(--off-white);
}
.pricing-tag{
  position: absolute;
  top: 20px; left: 32px;
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--gold);
  margin: 0;
}
.pricing-card h3{
  font-size: 22px;
  color: inherit;
}
.pricing-card.featured h3, .pricing-card.featured .price, .pricing-card.featured .price span{ color: var(--off-white); }
.pricing-card.featured .price span{ opacity: .75; }
.price{
  font-family: var(--f-display);
  font-size: 34px;
  font-weight: 600;
  margin: 16px 0 24px;
  min-height: 88px;
}
.price span{
  display:block;
  font-family: var(--f-body);
  font-size: 13px;
  color: var(--paper-text);
  margin-top: 4px;
}
.pricing-card ul{
  flex:1;
  margin-bottom: 28px;
  display:flex;
  flex-direction: column;
  gap: 12px;
}
.pricing-card li{
  font-size: 14px;
  line-height: 1.5;
  padding-left: 18px;
  position: relative;
}
.pricing-card li::before{
  content:'';
  position:absolute;
  left:0; top: 0.55em;
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--gold);
}
.pricing-card.featured li{ color: rgba(250,247,239,0.8); }
.pricing-card .btn{ align-self: flex-start; margin-top: auto; }
.pricing-note{
  margin-top: 40px;
  font-size: 14.5px;
  color: var(--paper-text);
  text-align: center;
}
@media (max-width: 860px){
  .pricing-grid, .pricing-grid.four{ grid-template-columns: 1fr; }
}

/* ---- final cta ---- */
.cta-final{ padding: 100px 0; text-align:center; }
.cta-final-inner h2{
  font-size: clamp(28px, 3.6vw, 42px);
  max-width: 780px;
  margin: 0 auto 36px;
  line-height: 1.25;
  color: var(--off-white);
}

/* ---- Landlord / trajectory ---- */
.landlord-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:56px;align-items:start}
.traj-label{font-family:'Space Mono',monospace;font-size:.72rem;letter-spacing:.14em;color:var(--gold);margin-bottom:18px}
.traj-row{display:grid;grid-template-columns:52px 1fr 130px;align-items:center;gap:12px;margin-bottom:12px}
.traj-year{font-size:.85rem;color:#cfcbc2}
.traj-bar{display:block;height:22px;background:var(--gold);width:var(--w);transform-origin:left;transition:transform 1.2s cubic-bezier(.2,.8,.2,1)}
.traj-row.hit .traj-bar{background:var(--seal)}
.traj-row.hit .traj-val{color:#e05545;font-weight:700;font-size:1.05rem}
.traj-val{font-family:var(--f-display);font-size:.95rem;color:var(--gold-soft);white-space:nowrap}
.traj-val em{font-style:normal;font-size:.75rem;opacity:.8;margin-left:4px}
.traj-note{font-size:.82rem;font-style:italic;color:#b9b5aa;margin-top:16px;line-height:1.6;max-width:44ch}
.landlord-argument{border:1px solid var(--gold);padding:34px 32px;background:#121214}
.mono-tag{font-family:'Space Mono',monospace;font-size:.72rem;letter-spacing:.12em;color:var(--gold-soft);font-weight:700;margin-bottom:16px}
.landlord-argument p:not(.mono-tag){color:#f2efe8;line-height:1.75;margin-bottom:16px}
.landlord-argument .btn{margin-top:8px}
/* ---- Doctrine band ---- */
.doctrine{background:var(--cream)}
.doctrine-sub{max-width:62ch;color:#4a463f;line-height:1.8;margin-top:14px}
.doctrine-line{font-family:var(--f-display);font-size:clamp(1.5rem,3.2vw,2.2rem);margin-top:26px;color:var(--ink)}
.doctrine-line span{color:var(--seal);font-style:italic}
@media (max-width:860px){.landlord-grid{grid-template-columns:1fr;gap:36px}.traj-row{grid-template-columns:44px 1fr 110px}}
@media (prefers-reduced-motion:reduce){.traj-bar{transition:none}}

@media (max-width: 560px){
  .nav-cta{ display:none; }
  .nav-links.open{ display:flex; flex-direction:column; position:absolute; top:100%; left:0; right:0; background: var(--ink); padding: 16px 24px 20px; gap: 14px; border-bottom: 1px solid rgba(255,255,255,0.08); }
  .hero-copy h1{ font-size: 40px; }
}

@media (max-width: 560px){
  .nav-cta{ display:none; }
  .hero-copy h1{ font-size: 40px; }
}